Explore Meta's 2025 Advantage+ Campaign update. Learn how new tools like campaign score, smart targeting, and flexible budgeting reshape Facebook and Instagram advertising.

Meta Advantage+ Campaign Update 2025: What Advertisers Need to Know

Meta launches its biggest campaign update in years introducing the unified Advantage+ Sales & Leads Campaigns. Advertisers now benefit from a simplified 3-level structure, AI-driven targeting, flexible budgeting, campaign scoring, and smarter audience insights. Learn how to adapt and win in 2025.

Meta’s Biggest Ad Update in Years: A New Era for Facebook & Instagram Campaigns

Explore the top 10 digital marketing trends of 2025 from AI agents, platform-specific SEO, and podcasts to multilingual marketing and micro-communities. Stay ahead with expert insights from Aimit.

Top 10 Digital Marketing Trends for 2025 You Must Know | Aimit

2025 is redefining digital marketing. From AI-powered agents and multi-platform search to social commerce and brand-first strategies, businesses must adapt to stay ahead. Discover the 10 key trends shaping the future of marketing and how your brand can grow by embracing trust, content, and cutting-edge tools.

Tired of low-quality leads? Learn how to attract better prospects from Google Ads using smart targeting, tracking, and lead qualification strategies.

6 Proven Ways to Improve Google Ads Lead Quality

Discover 6 proven strategies to improve lead quality from Google Ads. Learn how targeting, offline conversion tracking, smart form design, conversion values, negative keywords, and warm audience building can drive better results and more qualified customers.

How to Improve Lead Quality from Google Ads: A Proven Approach

Discover top project management methodologies, their pros, and how to choose the best approach to deliver successful software and digital projects.

Beginner’s Guide to Project Management Methodologies

Explore key project management methodologies  Waterfall, Agile, Six Sigma, Hybrid, and PRINCE2  and learn when to use each. This beginner-friendly guide helps teams select the right approach for their IT and software projects to ensure efficiency, quality, and client success.

A Beginner's Guide to Project Management Methodologies

Discover expert insights from Aimit on mastering Google Ads in 2025. Learn how to optimize campaigns, choose the right strategy, and focus on metrics that drive real growth and ROI.

Google Ads Success in 2025: Proven Strategies from Aimit

In 2025, Google Ads success demands deep business understanding, strategic campaign selection, and disciplined optimization. At AimIt, years of managing high-budget campaigns reveal the keys: focus on profit-driving metrics like ROAS and CPL, adapt to market nuances, and commit to structured, ongoing optimization.

The Keys to Success with Google Ads in 2025: Lessons from Millions Spent on Campaigns

See how Aimit delivers custom technology solutions across healthcare, logistics, retail, and more, empowering industries with innovation and scalability.

Industries We Serve: Tailored Tech Solutions by Aimit

AimIt offers customized technology solutions across various industries, including e-commerce, logistics, healthcare, education, insurance, retail, casinos, HRTech, real estate, fintech, and automotive. With expertise in software, mobile, and web development, AimIt creates tailored tools such as secure payment systems, real-time tracking, and e-learning platforms to enhance sector-specific operations. The company focuses on helping businesses thrive through strategic, industry-specific solutions designed to boost performance, security, and customer engagement.

Industries We Serve: How Aimit Powers Diverse Sectors with Tailored Technology Solutions

Discover 13 essential SEO types in 2025—from on-page to video SEO. Boost traffic, visibility & growth with expert tips for your business website.

The Ultimate SEO Guide 2025: 13 Types You Must Know

SEO in 2025 is more than keywords it's about creating value, speed, security, and user experience. Whether you’re running a blog, online store, or corporate website, understanding the 13 key types of SEO is essential for staying competitive. From on-page and technical SEO to video and voice search optimization, this ultimate guide will help you boost visibility, drive traffic, and grow your online presence.

The Ultimate Guide to SEO: 13 Key Types You Must Know in 2025

Explore the top design trends of 2025, from AI-driven creativity and immersive 3D visuals to bold typography, motion graphics, and eco-conscious minimalism. Stay ahead with innovative, user-centric design solutions.

Top Design Trends for 2025: AI, 3D, Bold Typography & Sustainability

In 2025, design trends are driven by a mix of technology and creativity. AI tools empower designers to speed up the creative process by handling repetitive tasks, while 3D elements transform websites and apps into interactive, engaging experiences. Bold typography, vibrant gradients, and motion graphics capture attention and enhance user interaction. Meanwhile, eco-conscious and minimalist design approaches reflect sustainability, focusing on clean lines, simple visuals, and earth-friendly color palettes to create calm, impactful experiences for users.

Graphic Design Trends 2025: What’s Shaping the Future of Creativity?!

Learn the full mobile app journey from idea validation to design, development, and launch. See how Aimit transforms concepts into successful applications.

End-to-End Mobile App Development: From Concept to Launch & Support

Our process begins by deeply understanding your business goals, ensuring our solutions align with both short- and long-term needs. From market research to concept creation, UX/UI design, and development, we focus on user experience and technical precision. Through comprehensive testing, documentation, and ongoing support, we ensure your app’s success, scalability, and continuous improvement.

We Share Our Expertise: From Concept to Launch in Mobile App Development

Aimit's 12-step Facebook and Instagram advertising strategy maximizes ROI by focusing on business analysis, audience segmentation, and targeted ad creation. The process starts with understanding your business and current marketing landscape, followed by developing a tailored strategy. Ads are optimized through A/B testing, retargeting, and performance analysis. Successful creatives are scaled, and goals are adjusted to ensure maximum engagement and conversions. Ongoing campaign management helps refine efforts, ensuring sustained growth. This comprehensive approach ensures measurable results and continuous optimization for business success.

Our 12-Step Strategy to Crafting a Successful Facebook & Instagram Ads Campaign

Mobile apps are reshaping industries from healthcare to logistics. Discover how Aimit builds powerful apps that drive growth, efficiency, and user engagement.

Mobile apps are transforming industries by enhancing efficiency, engagement, and accessibility. Logistics benefits from real-time tracking and route optimization, while e-commerce thrives on personalized shopping and instant payments. FinTech apps enable secure banking and investments, healthcare apps facilitate telemedicine and health monitoring, and education apps provide interactive e-learning. As mobile technology evolves, businesses continue to innovate and reshape their industries.

How Mobile Apps Are Revolutionizing Key Industries (Logistics, E-commerce, FinTech, and More)

Learn about new cybersecurity threats like ransomware, AI-based attacks, and IoT risks, and how businesses can protect themselves using best practices and tools.

Cybersecurity is critical in 2025, with rising threats like ransomware, phishing, IoT risks, and AI-driven attacks. Proactive steps, including employee training, MFA, encryption, and incident response plans, are essential for protecting businesses. Tools like ransomware protection, phishing detection, and endpoint security help safeguard against evolving risks.

Cybersecurity in 2025: Emerging Threats and How Businesses Can Stay Protected

Artificial Intelligence (AI) is revolutionizing marketing by enabling businesses to connect with customers in personalized, data-driven, and highly efficient ways. From predictive analytics and AI-powered personalization to chatbots and voice search optimization, AI is transforming customer engagement and marketing strategies. By leveraging these advancements, brands can create impactful campaigns, enhance customer experiences, and stay ahead in the evolving digital landscape. Let’s explore AI’s pivotal role in shaping the future of marketing.

The Future of AI in Marketing: How Artificial Intelligence is Shaping Customer Engagement

Social media is vital for businesses to engage audiences, build brand awareness, and drive sales. Success varies by region, industry, and demographics. This report analyzes social media use in Tier 1 countries, covering industries like e-commerce, education, and healthcare. It highlights platform preferences, spending trends, and emerging strategies, offering actionable insights for businesses to optimize their social media marketing and maximize ROI.

Top Social Networks by Industry and Country: Key Insights for Marketing in Tier 1 Markets

Lifetime Value (LTV) is a key metric that measures the total revenue a customer generates over their relationship with a business. It helps companies prioritize customer retention, offset high acquisition costs, and drive sustainable growth. This post explores why LTV matters, how to calculate it, and strategies to boost it, such as improving customer experience, encouraging repeat purchases, and upselling. By focusing on LTV, businesses can build stronger, more profitable customer relationships.

Understanding Lifetime Value (LTV) and Why It Matters

Explore AI insights with expert Anush Najaryan covering innovation, real-world applications, and the impact of artificial intelligence on businesses today.

At Aimit Company, we hosted an inspiring seminar led by AI expert Anush Najaryan from MathWorks, the creators of Matlab. Anush showcased a cutting-edge MathWorks application, sparking engaging discussions and collaboration ideas. The session highlighted practical AI applications and fostered dynamic conversations among attendees. We’re grateful to Anush and all participants for making this event a success, and we look forward to exploring new opportunities in AI and innovation together.

Seminar Recap: Exploring AI with Anush Najaryan at Aimit Company

Software engineering is much more than writing code—it's a team-oriented discipline requiring communication, planning, and problem-solving. Engineers must collaborate across teams, document designs, and tackle tasks like debugging and testing. Beyond coding, they build sustainable, reliable, and scalable systems. This post delves into the multifaceted nature of software engineering, from its physical and mental demands to the importance of habits, communication, and teamwork in driving success.

7 interesting things about Software Engineering

Armenia’s tech industry is booming, fueled by innovative startups, global investments, and an ever-growing demand for skilled professionals. With opportunities spread across roles like backend and frontend development, AI, QA, and project management, the sector is attracting talent and driving economic growth. Notable successes like Picsart, Krisp, and Podcastle highlight Armenia's potential on the global stage. This post explores the thriving Armenian IT landscape, in-demand tech roles, and the skills required to thrive in this dynamic industry.

Top 5 most demanded and highly paid professions in Armenia

Digital transformation is the process of integrating digital technologies into all areas of a business, fundamentally changing how it operates and delivers value to customers. It goes beyond technology, requiring a cultural shift that embraces continuous experimentation and adaptation. From enhancing customer experiences to improving operational efficiency, digital transformation empowers businesses to innovate and thrive in a fast-evolving digital landscape. With the right strategy, organizations can unlock growth and drive sustainable success.

How Digital Transformation Can Move Your Business Forward

The demand for mobile and web apps has surged, especially during the pandemic, as businesses prioritize digitizing their core systems to meet evolving market needs. App development has become a crucial investment, but achieving ROI requires understanding the latest trends. From Web 3.0 and AI to IoT and blockchain, emerging technologies are reshaping how apps are built, ensuring seamless functionality, enhanced security, and immersive user experiences. Staying ahead in this dynamic landscape demands a strategic focus on innovation and technological integration.

End-to-End Software & Mobile App Development from Scratch